Tuesday, December 31, 2019

Polis - Ancient Greek City-States

The polis (plural, poleis)—also known as a city-state—was the ancient Greek city-state. The word politics comes from this Greek word. In the ancient world, the polis was a nucleus, the central urban area that could also have controlled the surrounding countryside. (The word polis could also refer to the citys body of citizens.)  This surrounding countryside (chora or ge) could also be considered part of the polis. Hansen and Nielsen say there were around 1500 archaic and classical Greek poleis. The region formed by a  cluster of poleis, bound geographically and ethnically, was an ethnos (pl. ethne).   Pseudo-Aristotle defines the Greek polis as an assemblage of houses, lands, and property sufficient to enable the inhabitants to lead a civilized life [Pounds]. It was often a lowland, agricultural central area surrounded by protective hills. It may have started as numerous separate villages that banded together when its mass became large enough to be almost self-sustaining. The Largest Greek Polis The polis of Athens, the largest of the Greek poleis, was the birthplace of democracy. Aristotle saw the household oikos as the basic social unit of the polis, according to J. Roy. Athens was the urban center of Attica; Thebes of Boeotia; Sparta of the southwestern Peloponnese, etc. At least 343 poleis belonged, at some point, to the Delian League, according to Pounds. Hansen and Nielsen provide a list with member poleis from the regions of Lakonia, the Saronic Gulf (to the west of Corinth), Euboia, the Aegean, Macedonia, Mygdonia, Bisaltia, Chalkidike, Thrace, Pontus, the Pronpontos, Lesbos, Aiolis, Ionia, Karia, Lykia, Rhodes, Pamphyli, Kilikia, and poleis from unlocated regions. The End of the Greek Polis It is common to consider the Greek polis ended at the Battle of Chaironeia, in 338 B.C, but An Inventory of Archaic and Classical Poleis argues that this is based on the assumption that the polis required autonomy and that was not the case. Citizens continued to run their citys business even into the Roman period. Sources An Inventory of Archaic and Classical Poleis, edited by Mogens Herman Hansen and Thomas Heine Nielsen, (Oxford University Press: 2004).An Historical Geography of Europe 450 B.C.-A.D. 1330; by Norman John Greville Pounds. American Council of Learned Societies. Cambridge University Press 1973.Polis and Oikos in Classical Athens, by J. Roy; Greece Rome, Second Series, Vol. 46, No. 1 (Apr., 1999), pp. 1-18, citing Aristotles Politics 1253B 1-14.

Monday, December 23, 2019

Marketing Plan - 3427 Words

Contents 1.0 Executive Summary 5 2.0 Situation Analysis 6 2.1 Market Summary 6 2.1.1 Market Demographics 7 2.1.2 Market Needs 8 2.1.3 Market Trends 9 2.1.4 Market Growth 10 2.2 SWOT Analysis 10 2.2.1 Strengths 10 2.2.2 Weaknesses 11 2.2.3 Opportunities 11 2.2.4 Threats 11 2.3 Competition and Buying Patterns 12 2.4 Product Offering 12 2.5 Keys to Success 13 2.6 Critical Issues 14 3.0 Marketing Strategy 14 3.1 Mission 14 3.2 Marketing Objectives 15 3.3 Target Markets 15 3.4 Positioning 16 3.5 Strategies 17 3.6 Marketing Mix 18 3.7 Marketing Research 19 4.0 Financials 19 4.1 Sales Forecast 19 4.2 Expense Forecast 20 5.0 Controls 20 5.1 Implementation 21 5.2 Marketing Organization 21 5.3 Contingency Planning 21†¦show more content†¦Although the average American woman is a size 14, the majority of clothing lines are designed with thin women in mind. Additionally, plus-size women looking for the latest trends often find themselves purchasing clothes they are not particularly fond of due to the lack of fashionable selections. Currently, plus-size women must either order their clothes from catalogs or have them custom made. In addition, Miami offers very little options in regards to physical retail stores carrying plus size fashions at affordable prices. Natural Curves seeks to fulfill the following benefits that are important to its customers. • Selection: The largest selection of fashionable plus size fashions designed with different age groups in mind. • Accessibility: The central location in downtown Miami and wide range of business hours designed to accommodate all customers needs. • Customer service: Our customers will be impressed with the degree of care that they receive. • Competitive pricing: All products will be priced competitive to the Miami/Ft. Lauderdale market. • Flattering Clothing: Natural Curves built in shape wear will make the entire clothing line flattering to all plus-size women. • Convenience: Our customers will now be able to try on clothes before purchasing them.Show MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? 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They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. 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Sunday, December 15, 2019

Developing the management skills Free Essays

Irrespective of the cadre one is employed in, a modest behavior with one another, at all times is essential to not to give rise to behavior problems which in turn require an exercise of motivation tool by the management. However, problems set to arise when different mindsets come together for the purpose of work and solutions are always available for every problem of behavior in an organization. Appreciably EL, a professional organization, has appointed a consultant, an outsider to analyze the behavior of its employees to enable a crystal clear picture of employees behavioral and motivational problem. We will write a custom essay sample on Developing the management skills or any similar topic only for you Order Now EL behavioral and motivational guidelines are excellent in setting a pattern of standards for employees. As it appears, engineers who form 88 per cent, are predominantly important for the operations whereas on this basis, the other employees are in some ways are encountering behavioral problems with engineers. There are no weaknesses for EL whereas the company has the ability to manage people well except to the fact that complete decision making is under the guidance of company’s President. As for the President of EL, the high priority task would be to allow an open discussion forum of both engineers and administrative employees and consider written proposals for handling behavioral problems and after a thorough analysis of paper work, consider a motivational workshop wherein both engineers and administrative staff are encouraged to maintain harmony in workplace without giving cause to indifferent attitudes in work place. Per se, salaries, turnover, office and facilities are perfect and employees also have the support of consultant to discuss and put forth the issues that are causing concern. Conclusion Scotland workshop on motivation considers that   FUN = ENERGY = MOTIVATION = FOCUS = RESULTS.   Individual performance as well teamwork is important for organizations to deliver quality work.   In order to train employees for total quality management   (TQM) awareness workshops must be conducted to encourage employees to exercise sharpening of skills,   explore individual strengths and lacunae areas. Finally, perfect and appropriate communication   solves half of the problems as a powerful motivational tool. References Motivated to succeed Accessed on 8 April 2007 http://www.scotlandis.com/content_files/downloads/wet%20loth%20it.pdf Blaire Palmer (2005), Optimum Newsletter – Manager vs leader Accessed 8 April 2007 http://www.optimum-coaching.co.uk/news/motivation_newsletter_apr05.htm How to cite Developing the management skills, Essays

Saturday, December 7, 2019

Managing Human Resources OCBC Bank

Question: Discuss about theManaging Human Resourcesfor OCBC Bank. Answer: Diversity Appropriate Training Methods for Different Category of Workforce The training methods for the different categories of the workforce are as follows: Technology-Based Training A trainer needs to understand the desired skills of the different employees and then it should assist them with the different aspects of the technology as to increase its skills (ATG Educational, 2016). This includes PC based training; web-based training which finally enhances the overall performances of the employees concerned. Simulators These are mainly used for imitating the real work experiences of the employee coming from different cultural backgrounds. On-The-Job Training Reading of the training manuals, the combination of the explanation from the trainers as well as its practice helps in evaluating the effectiveness of the employees concerned. Moreover, the use of collaboration and cooperation by the employees helps in understanding the importance of the diversity practice in a workplace (Itika, 2016). Coaching/Mentoring Hiring the experienced trainers is important as to understand the desired skills and mental level of the different employees from the diverse workforce. It becomes the primary role of the trainers to spread the message of working together irrespective of the discrimination practices which occurs within the diverse workforce. Lectures The lectures delivered by the trainer as well as the managers helps in providing the desired knowledge on the work processes of the firm and it helps in understanding the importance of the diversity management practices. Discussion and Tutorials It helps those employees who are unfamiliar regarding the implementation and the execution of the business processes of the work processes and moreover, it helps in understanding the issues coming between the work processes. Usefulness of Training Evaluation The training evaluation will help in understanding the desired business requirements in a more effective way (Schmitz, 2016). On the other hand, it will help in spreading the desired message of diversity management practices within the workplace concerned. It becomes more important for the employees coming from diverse culture to understand the importance of collaboration and cooperation as it helps in increasing the overall processes of the firm concerned. The training evaluation will help OCBC Bank to increase its overall performances and to enhance the profitability and productivity rate ("OCBC Bank Singapore - Personal Banking, Business Banking, Wealth Management", 2016). There are three important benefits of training evaluation, they are as follows: Evaluation helps in ensuring the accountability Training evaluation helps in providing complete training needs of the employees with the identification of the competency gaps that comes in the execution of the work processes (Shapiro, 2016). Checking the costs It improves the quality of the work, attitudes, skills and the desired behavior of the employees within the confined budget. OCBC Bank can significantly improve the quality of the work processes from the employees by assisting them with good quality of training within a particular budget. Providing Feedback to the training/trainer The collection of the feedback from the trainer helps in identifying the desired areas for improvement of the employees and the entire training methods can be improved considering the diverse culture of the employees. Fair Grievance Handling Positive Influence and Negative Influence using Social Media for Work-Related Issues in Workplace The use of the social media has negative along with positive affects the concerned workplace of any of the firm concerned. Distraction is one of the negative effects of using social media within a concerned workplace (Truss, Mankin, Kelliher, 2012). The accessing of the social media websites during the work processes critically hampers their work and affects the business processes of the firm. The employees losses their valuable work time while updating their status and personal pictures and therefore, it becomes very important for the employees to avoid the use of these websites in their concerned work areas. Moreover, it gives rise to some of the crucial work-related issues, which significantly affects the firm. On the other hand, the development of the public relations is one of useful aspects of social media. Social media can be effectively used as the strongest promotional tool for doing the advertisements on behalf of the company (Shapiro, 2016). It is very inexpensive and useful tool for blogging and posting positive media reviews on different external links. It can be used by OCBC Bank for a gathering of the mailing lists of the people and can attract a large number of the clients highlighting the desired benefits of the firm. References ATG Educational, A. (2016).www.atg-edu.com. Retrieved 15 November 2016, from https://HUMAN RESOURCES MANAGEMENT Erika, J. (2016).Fundamentals of human resource management. Retrieved 15 November 2016, from https://openaccess.leidenuniv.nl/bitstream/handle/1887/22381/ASC-075287668-3030-01.pdf?sequence=2 OCBC Bank Singapore - Personal Banking, Business Banking, Wealth Management. (2016).Ocbc.com. Retrieved 15 November 2016, from https://www.ocbc.com/group/group-home.html Schmitz, A. (2016).Beginning Management of Human Resources.lardbucket.org. Retrieved 15 November 2016, from https://2012books.lardbucket.org/pdfs/beginning-management-of-human-resources.pdf Shapiro, J. (2016).Human resource management.London international.ac.uk. Retrieved 15 November 2016, from https://www.londoninternational.ac.uk/sites/default/files/programme_resources/lse/lse_pdf/subject_guides/mn3075_ch1-4.pdf Truss, C., Mankin, D., Kelliher, C. (2012).Strategic human resource management(1st ed.). Oxford: Oxford University Press.